
Account Leadership + Production · Hallmark
Mahogany Social
Mother’s Day and Uplifted & Empowered video for Hallmark’s Mahogany brand.
Creative Content & Production Leader
I run creative from the first brief to the final delivery — the strategy, the partners, the people, the schedule and the shoot — so the work that reaches the screen is the work everyone signed up for.

Account Leadership + Production · Hallmark
Mother’s Day and Uplifted & Empowered video for Hallmark’s Mahogany brand.

Account Management + Production · Hallmark Channel
A host-led lifestyle series that aired on Hallmark Channel networks and social. Betty Crocker, IKEA, Perdue and Nutella.

Video Production · Hallmark
National retail broadcast for one of Hallmark’s largest card-buying moments. Pre-production through post.

Creative Lead · Social-First Video
Social-first video for stylist Beth King and for Charm Bar, led from concept and brief through shoot and edit.

Account Leadership + Production · Hallmark Gold Crown
Account and production lead on Hallmark’s store social accounts, 2021–2026: studio content, licensed giveaways and seasonal campaign shoots.

Design + Creative Direction
Baby showers, wedding invitation suites, and brand identity for Charm Bar and EVre.
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